Meet Farmer Rob

What began with 50 chickens in a Southern California backyard in 2012 has grown into a mission to bring America's cleanest meat to dinner tables across the country.

As a physician assistant and father of four, our founder Rob witnessed firsthand how food choices could either heal or harm, inspiring him to create a better way to feed our families. Guided by the simple truth that "you are what you eat, eats," and inspired by regenerative farming pioneers, we set out to offer truly clean meats raised the way nature intended.

The Cleanest Meat in America

From our grass-fed and grass-finished cattle to our 100% corn and soy-free chicken, every product reflects our unwavering commitment to nutrient density and ethical farming practices.

Today, Primal Pastures continues to set the gold standard for pasture-raised meats, proving that when you respect ancestral wisdom and prioritize true quality, everyone benefits: the animals, the land, and the families who gather around dinner tables across America.

TRULY PASTURE RAISED TRULY PASTURE RAISED TRULY PASTURE RAISED TRULY PASTURE RAISED TRULY PASTURE RAISED TRULY PASTURE RAISED TRULY PASTURE RAISED

While certifications sets baseline standards, our practices go significantly further.

Certification focuses on a checklist. We've built our entire operation around nature. We're committed to raising the most nutrient-dense meat while stewarding the land we work on.

The reality is certification essentially boils down to just three things: No Antibiotics, No GMO's, Organic Feed

Certification also requires thousands of dollars in fees, endless paperwork, and inspectors who've never farmed a day in their lives directing us on how to run our operation.

We'd rather invest those dollars back into animals and land.

Pasture-raised cattle grazing on a lush green field with mountains and a golden sunset in the background.

Pasture Raised Beef

100% grass-fed and grass-finished

Raised on pristine pasture with constant rotation

Never given hormones, antibiotics, or grain

Able to express natural behaviors in stress-free environments

OUR BEEF

Pasture Raised Chicken & Pork

100% soy-free diet (even organic standards allow soy)

Truly raised on pasture, not just "access to outdoors"

No antibiotics, vaccines, or conventional treatments

Rotated to fresh pasture daily

OUR CHICKEN OUR PORK

The Land

Regenerative practices that restore and build soil health

No synthetic pesticides, herbicides, or fertilizers

Focus on ecosystem diversity

Practices that sequester carbon and improve water cycles

THE LAND