Why It's Different
Most "grass-fed" beef is still grain-finished in feedlots. Ours isn't.
Standing Prime Rib Roast
$283.83
Corn-Free
Soy-Free
Raised on Pasture
100% Grass Fed
Regen RaisedSize
- 4.5-4.99lbs (3 bone)
- 5-5.49lbs (3 bone)
- 5.5-5.99lbs (3 bone)
- 6-6.49lbs (3 bone)
- 6.5-6.99lbs (3 bone)
- 7-7.49lbs (3 bone)
- 7.5-7.99lbs (3 bone)
- 5-5.49lbs (4 bone)
- 5.5-5.99lbs (4 bone)
- 6-6.49lbs (4 bone)
- 6.5-6.99lbs (4 bone)
- 7-7.49lbs (4 bone)
- 7.5-7.99lbs (4 bone)
- 8-8.49lbs (4 bone)
- 8.5-8.99lbs (4 bone)
- 9-9.49lbs (4 bone)
Quantity
Nothing says celebration like a beautifully marbled, pasture-raised Prime Rib Roast. This is the cut that makes a holiday table unforgettable — rich, flavorful, and slow-roasted to perfection.
Our Standing Rib Roast comes bone-in, which means deeper flavor and a built-in roasting rack. The bones help the roast cook evenly and infuse it with natural juiciness. We like it medium-rare, but you can take it to your preferred temperature and still get a tender, buttery result every time.
Need a little help in the kitchen? We’ve shared one of our favorite foolproof cooking methods — you’ll be surprised how simple it is. [Click here for the recipe.]
All orders ship frozen with dry ice and insulated packaging to arrive in perfect condition. We ship Monday–Wednesday to avoid weekend delays. Orders placed after Wednesday will ship the following week.
Our beef meets a standard 99% of farms can't. 100% grass-fed and grass-finished, California beef. Corn-free. Soy-free. No antibiotics, no hormones, no steroids. Raised on regenerative pasture, the way cattle were meant to live.
As a PA, I started this farm because I couldn't find meat I trusted for my own family. This is it, raised the way I was looking for all those years ago
— Farmer Rob, PA-C & Founder
🧊 Ships frozen, packed with dry ice
01
Grass Fed & Grass Finished
Our cattle graze on open pasture from birth to harvest — no feedlots, no grain finishing, no exceptions. A lifetime on grass means richer flavor, better fat profiles, and beef that actually earns the label.
Primal: open pasture, grass only, corn-free, soy-free
Conventional: "grass-fed" label, grain-finished in feedlots
02
No GMOs, Steroids, or Antibiotics
Healthy animals raised the right way don't need pharmaceutical interventions. Our cattle are never given antibiotics, hormones, or steroids — not once, not ever. Because that's what "clean" actually means.
Primal: no antibiotics, steroids, or growth hormones
Conventional: routine pharmaceuticals to maximize feedlot yield
03
No Chemicals on Pasture
Our cattle graze on land free from chemical fertilizers, herbicides, and pesticides. Healthy soil grows healthy grass. Healthy grass raises healthy beef. We believe less inputs = better outputs.
Primal: regenerative pasture, sunlight, rainfall, nature
Conventional: chemically treated land, confined feeding operations
raised on grass with love
Beef raised right.
Our cattle spend their entire lives on open pasture: no feedlots, no grain finishing, no corn, no soy. Ever. A lifetime on grass means beef with better fat profiles, richer flavor, and a nutrient density you can actually taste.
Shipping
Frequently Asked Questions
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The Primal Difference
How We Compare
Features
Primal Pastures
Grocery Store"Grass Fed"
Grass Fed AND Grass Finished
No Antibiotics or Hormones
Corn and Soy Free
Born, Raised and Harvested in USA
