Meat Marketing Label Games Exposed

The not-so-sweet truth about "Big-Honey"

The not-so-sweet truth about "Big-Honey"

Honey.  It's one of the purest real foods, righteously healthy and tasty to boot, right?  Not necessarily...


Unfortunately, not all honey is created equal and the commercialization of this real food has...


The Great Lie of Grass-Fed Beef

The Great Lie of Grass-Fed Beef

But wait - that's GMO corn and soy, not grass?


Next up in the mischievous meat marketing expose is the term most easily thrown around:

Grass Fed

Typically reserved for ruminant animals like cows, sheep,...


Exposed! Organic

Standby for a freak out moment.  Do you know what all 3 of these images have in common?  

 

These animals could EASILY be certified organic.

 

You must understand - the term organic has nothing to do with the way that...


Exposed! Free Range

This week's #labelgames BS meat marketing term is...

"Free Range"

Free Range means that chickens have "Access to the outdoors".  Sounds reasonable, right?  99.99% of modern day conventional chicken is raised in what's called a 'grow house', a 600ft long x 40ft wide tunnel packed with 30,000-40,000 chickens.  You've seen the photos.  This is no different for "free range" operations.  All the company has to do to qualify for this label is cut a door at the...


Exposed! Antibiotic-Free

This week's #labelgames BS meat marketing term is...

"Antibiotic Free"

Because "Antibiotic Free" doesn't mean the animals are free of antibiotics at all.  Shame on you, consumer, for such a preposterous assumption!  From conversations with many farmers and industry experts over the last several weeks, I have learned that:
 

As long as the farm veterinarian prescribes the antibiotics, and they are not administered within 36 hours of slaughter -- the meat...