Raised on Grass, With Love: 24 Hours at Avenales Ranch

Raised on Grass, With Love: 24 Hours at Avenales Ranch

Tucked into the hills of Central California, about 45 minutes from Paso Robles, lies 12,000 acres of conservation land stewarded by the Sinton family. Giant oak trees stretch across miles of open grassland. Creeks wind...
“Grass Fed” Doesn’t Mean What You Think.

“Grass Fed” Doesn’t Mean What You Think.

You’re standing in the grocery store, trying to do the right thing. You pick up the package that says “grass fed.” It costs more, but you figure it’s worth it; better for the animal, better...
Foolproof Prime Rib Recipe

Foolproof Prime Rib Recipe

Learn how to cook a bone-in prime rib roast using a simple, foolproof oven method. Juicy, tender, and perfect for holidays or special dinners.
How to Cook the Perfect Grass-Fed Steak

How to Cook the Perfect Grass-Fed Steak

Let's talk about cooking grass-fed beef. If you've recently made the switch from conventional to grass-fed beef (congratulations, by the way!), you might have noticed it cooks a bit differently. That's because our cattle are...
Quarter Beef Share FAQs

Quarter Beef Share FAQs

The absolute best way to save money on pasture raised meat is to buy in bulk. That means investing in a quarter, half or whole share of beef, to save anywhere from $300 (quarter share)...
How to Save Big and Buy Pastured Meat in Bulk for Rookies

How to Save Big and Buy Pastured Meat in Bulk for Rookies

  Yeah that was us, rookies. When we first learned about pasture raised meats we were all in... then we saw the price. It’s true that you often get what you pay for, but we...