Succulent, medium-rare grass-fed lamb chop plated with fresh pea pods and garnished with delicate white flowers and pea shoots, showcasing gourmet presentation on a dark ceramic plate.

The Cleanest Meat in America

"You are what you eat eats."

We’ve set the gold standard for nutrient density and ethical farming. Our grass fed meats are raised with care, reflecting our commitment to quality and purity. Since starting with 50 birds in our SoCal backyard in 2012, we have never compromised on our values. Today, our grass fed meats continue to be a testament to our passion for providing wholesome, ethically raised products for your family.

SEE HOW OUR CHICKEN STACKS UP BELOW

The Primal Standard: Chicken Feed

  • Primal Pastures

    Organic Milo and Barley
    Organic Peas
    Organic Fish Meal
    Organic Olive Oil
    Insects, Bugs, and Worms
    Grasses like rye, fescue, bluestem and wild rye
    Forbs like red and white clover
    Wildflowers like aster, bergamot, and geranium

  • Everyone Else (99%)

    Corn
    Soybeans

Child in a striped sweater and straw hat standing in a lush field, holding a tray of seedlings, symbolizing the farm-to-table approach of grass-fed meats production.

The Farm

A community supported 30-acre regenerative organic u-pick farm near Downtown Murrieta that's reconnecting families to the land, building connections, and teaching resiliency. Come join us in creating a better food future for the next generation.

Child petting pigs on a pasture with free-range chickens near a farm shed, representing sustainable farming practices for grass-fed meats at Primal Pastures.

Our Chicken

Our poultry program has been the staple of Primal Pastures since 2012, and something we're incredibly proud of.  We offer chicken... Read more

Close-up of a cow grazing on open pasture, representing Primal Pastures' commitment to sustainable farming and providing high-quality grass-fed meats.

Our Beef

We raise and source beef with an exacting standard that less than 0.01% of American beef would qualify for. What... Read more

Family enjoying outdoor activities on a farm, highlighting Primal Pastures' commitment to sustainable farming and grass-fed meats, with lush greenery in the background.

Farmer Rob

Farmer Rob has the distinct vantage point of living two lives - one as the owner and co-founder of Primal... Read more

★★★★★

Not only delicious, but my body began to heal

"Primal Pastures meat has been such a gift to our family. A couple of years ago, I became sick, having an allergic reaction to almost everything I ate. After multiple tests came back inconclusive, I began searching for solutions on my own. One of the first steps I took was switching our family to Primal Pastures foods. I was all in..." - Read on.